Pacific Festival
Lifestyle Event
Client:
Pacific Festival
Year:
2011
Type:
Campaign
Co-founder of a music & lifestyle festival in Southern California.
Project Description
Co-founded and launched a music and lifestyle festival in Southern California with Steve Aoki and friends, growing it to 10,000 attendees in the second year. As the creative and marketing lead, I oversaw the visual brand identity, marketing campaigns, strategic partnerships and experiential activations. We held a Guinness World Record for the longest DJ set at 121 hours from 2011-2016. Let's just say the R&D for the music festival business made it all worth it.
