About
I lead creative teams that turn vision into value. From co-founding a music festival to leading global brand campaigns, I help companies connect culture and commerce through brand storytelling, experience design and go-to-market strategy.
Before my role as an agency ECD, I worked at startups with a focus on emerging tech, converging culture and brand advertising.
I’m a hybrid. Fluent in design, strategy, production, tech, interactive, experiential, social, paid, earned and 'other'.
I'm art + copy with a twist of music.
My career started at one of the largest music streaming startups (before Spotify), I composed original music for 10+ national commercials by the age of 25 and I later co-founded a music festival in SoCal with Steve Aoki and friends.