I lead creative teams that turn vision into value. From co-founding a music festival to leading global brand campaigns, I help companies connect culture and commerce through brand storytelling, experience design and go-to-market strategy. Before my role as an agency ECD, I worked at startups with a focus on emerging tech, converging culture and brand advertising.
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Highlights
I drove transformation for Edelman and impact for brands as the Executive Creative Director and global leader for Starbucks and Hawai’i Visitors & Convention Bureau. Additional clients have included: Microsoft, Samsung, Volcom, Petco, Bowers & Wilkins, Fox, Activision, Nestlé, PepsiCo and more.
I served as a strategic advisor to the founding team. Influential was acquired by Publicis Group in 2024 for $500M and is the largest influencer marketing company and platform in the world with a network of over 3.5M creators, 300+ brands and growing.
I led the creative team publishing 6,000+ pieces of multi-channel content per month for this pioneering social media company founded by Oliver Luckett, Ari Emanuel (WME) and Sean Parker (Napster).
I co-founded and launched a music and lifestyle festival in Southern California in partnership with Steve Aoki and friends that grew to over 10,000 attendees and featured artists like Snoop Dogg, Calvin Harris, Phantogram, Bag Raiders, Poolside, Cut/Copy, Tory Y Moi, Rebelution, Ghostland Observatory, Afroman, Zeds Dead and more.
As the first marketer on the team, I helped grow this social music site to 50 million+ registered users in under 3 years as a cross-functional creative and marketing lead. I also created a high-profile celebrity playlist editorial program and worked closely with product and revenue teams to develop innovative ad products.
I composed original music for national TV and film projects including the theme song for the Best Damn Sports Show and TV Spots for brands like GMC, Axe, Olay, Microsoft, Guinness and Estée Lauder. My library of works still air on popular network TV shows.
Client Highlights
