Microsoft
Surface Launch Event
Client:
Microsoft
Year:
2019
Type:
Campaign
A carefully crafted experiential event to honor the launch of Surface Pro 7.
Project Description
A carefully crafted experiential event for media, influencers and consumers to honor the launch of Surface Pro 7.
Activation highlights:
A large scale wall mural from 3D artist, Ana Bernaus was the centerpiece of the event as she was completing her masterpiece on a Surface Pro 7.
Inspired guests were given their own opportunity to create art pieces on the Hub and participate in floating Surface demos.
Stop motion photographer Tommy Lundberg’s custom fabricated Instagram photo booth experience used the Surface Laptop to collaborate guests on dynamic social video content ideas.
Guests were led upstairs to the experience the (pre-launch) Microsoft Surface Ear Buds or the Omnisonic sound of the Surface Headphones in a wildly immersive floral design from Maurice Harris.
This collaboration with Microsoft, including the head of product design, Panos Panay, required precision detail in planning and execution to honor the product line within an elevated experience that demanded excellence (and fun).
