Hawai‘i Tourism
This is Hawai‘i
Client:
Hawai‘i Tourism
Year:
2020
Type:
Campaign
Authenticity, delivered in 6 seconds.
Authenticity, delivered in 6 seconds.
Project Description
This YouTube paid video campaign featured a 12-second hero video followed by a series of 6-second retargeting videos, each with a powerful message. I love the pace and continuity. Driven by sound-design, beautifully cinematic footage and a simple visual system of graphical text supers that honor the authenticity of Hawai‘i.
Project Description
This YouTube paid video campaign featured a 12-second hero video followed by a series of 6-second retargeting videos, each with a powerful message. I love the pace and continuity. Driven by sound-design, beautifully cinematic footage and a simple visual system of graphical text supers that honor the authenticity of Hawai‘i.




