Hawai‘i Tourism

This is Hawai‘i

Client:

Hawai‘i Tourism

Year:

2020

Type:

Campaign

Authenticity, delivered in 6 seconds.

Authenticity, delivered in 6 seconds.

Project Description

This YouTube paid video campaign featured a 12-second hero video followed by a series of 6-second retargeting videos, each with a powerful message. I love the pace and continuity. Driven by sound-design, beautifully cinematic footage and a simple visual system of graphical text supers that honor the authenticity of Hawai‘i.


Project Description

This YouTube paid video campaign featured a 12-second hero video followed by a series of 6-second retargeting videos, each with a powerful message. I love the pace and continuity. Driven by sound-design, beautifully cinematic footage and a simple visual system of graphical text supers that honor the authenticity of Hawai‘i.