We partnered with Harry Mack, a macro creator and freestyling phenom, who intercepted people in the coffee aisle at a grocery store and served up “Reverse Roasts” in a stunt with an uplifting twist. In his signature style, he infused 3 words that shoppers used to describe themselves, as well as Starbucks coffee key messaging into a one-of-a-kind coffee recommendation.

This small but mighty activation promoting Starbucks at-home-coffees was recognized by AdAge for pushing the boundaries on new platforms for Starbucks like Discord, TikTok and Twitch with the first ever livestream for Starbucks - all centered around shopper and home occasions.